Cloud computing provides on-demand,
real-time network access to shared resources that can be physically located
anywhere across the globe. From an enterprise point of view, it represents a
fundamental shift in the way to acquire and implement new services (computing
power, storage, software, etc.) to support the business. Instead of internally
developed, monolithic systems, or lengthy and costly implementations of
customized third-party business solutions, cloud computing provides an agile
and flexible environment with shorter solution implementation cycles and much
lower initial cost.
The business benefits of cloud
computing include lower IT costs—new hardware and software functionality is
acquired on a metered-service basis rather than through capital expenditure—and
increased business agility—application enhancements to support changing
business needs no longer rely on internally developed or customized third-party
software. Also, since cloud applications are inherently web- and
Internet-based, enterprises can quickly and easily extend new functionality to
customers via their web sites.
As an example, consider a common
financial application such as mortgage loan preapproval. As a legacy
application, the client-based software contains all the business logic
necessary to guide the customer service representative (CSR) through the pre-approval
process. Several steps may require manual intervention—accessing property tax
records, insurance data and credit history—because the information does not
exist inside the enterprise and can change very quickly. The net result is
either a delay in pre-approval or an inaccurate estimate of closing and
servicing costs to the customer, both of which can result in lost business.
Provided that the legacy application uses a modern architecture (.NET for
instance), it is relatively straightforward to add various web (cloud) services
to the application to access the missing information, resulting in faster (and
more accurate) decision making.
Existing enterprise applications
that have been upgraded with cloud-based services are commonly known as
“composite applications.” They offer a “best of both worlds” approach to the
business: They protect the significant investment in existing software, but
they also provide a rapid, relatively inexpensive way to add functionality to
meet changing business needs. Additionally, with a browser-based user
interface, the application can be offered to customers as a self-service option
through the enterprise’s web site—this can have a significant positive impact
on the bottom line, since the site is open for business 24x7. In the case of
mortgage pre-approvals, for instance, a number of financial institutions now
offer web-based applications which can provide on-the-spot decisions, with a
complete, accurate listing of closing and servicing costs. The application
saves money because no CSR is involved in the pre-approval process, and boosts
business because consumers are less likely to shop around if they receive a
fast, accurate pre-approval.
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